On Thursday, I attended an event hosted by SV Forum (an organization in the Bay Area which fosters innovation through events), focusing on women in technology, on the topic of “Leveraging Social Networking to Advance Your Career.”
The event featured a panel of successful women who are social media savvy and included:
- Marilyn Lin – Director, Product Intelligence & Enablement, Salesforce.com (@MarilynLin)
- Jana Messerschmidt – VP of Business Development & Platform Relations, Twitter (@janamal)
- LaSandra Brill – Sr. Mgr., Global Social Media Marketing, Cisco Systems (@LaSandraBrill)
- Erica Lockheimer – Sr. Engineering Manager, LinkedIn (@EricaLockheimer)
The moderator was Janet Fouts, a social media strategist, and provided a great conversation about using social media to advance one’s personal brand, juggling different social media channels as well as the line between personal and work life.
There was a ton of great information shared at this event. Between the conversation and questions, I jotted a few notes. Here are the top 4 take-aways:
(4) Regular blogging really helps you to become an expert. LaSandra did this for about 2 years consistently – posting 3 times per week – looking at B2C social media marketing case studies and how these could be used in the context of B2B. Blogging opened doors for her as well as allowed her to learn so much about the topic of social media (LaSandra Brill).
(3) Twitter is a great way to connect with customers when you don’t want to give them your phone number but still want to have a closer connection (Marilyn Lin).
(2) Social media like Twitter or Vine [the 6 second video social media networking site] is so great because putting a constraint [on a platform] allows people to be incredibly creative (Jana Messerschmidt).
(1) To make yourself successful on LinkedIn, start by filling out your profile completely. Connect with people who are in the places where you want to be [in your career]. Continuously ask for recommendations, so it becomes part of your regular career, and is not just used when you’re switching roles (Erica Lockheimer).
In addition to learning a lot, I was inspired to take action – largely related my own social media and blog presence. I created a list of action items (yes, that’s the project manager within me), some of which include:
– Create a Twitter handle for my fish, Tobias – @TobiasBlueth
– Start following Marc Benioff and Sheryl Sandberg on Twitter
– Ask for a LinkedIn recommendation
Great session, hosted by SV Forum and sponsored by Salesforce. Keep up the good work, people!